As WBC, we are experienced and deal with most aspects of international business and commerce.

Market researches, trade delegations, participation to the international retail events, organisation of conferences and seminars are among the activities of WBC.

In addition, thanks to our in-depth knowledge on Turkish retail industry, one of the priority markets for WBC is Turkey.


WBC is working very closely with World Retail Congress. It organizes the participation of Turkish delegates to the Congress, deals with sponsorship opportunities etc.

WBC is the partner of RLI Connect in Turkey, a platform of b2b meetings and deal making opportunities. It organises the participation of Turkish brands and set up b2b meetings for them.


WBC actively works on the organisation of conferences, seminars and sectoral meetings as partner or co-operator. And Ekrem UTKU professionally leads and moderates sessions, industry summits and expert panels. He also takes part as an expert speaker in those events.



WBC organizes trade visits to both developed and emerging markets for retail brands. Serbia, Bosnia-Herzegovina, Croatia, Poland, Romania, UAE, UK are some of the countries where international retail brands are looking for the expansion and new entries.



During his career of more than 14 years as the Secretary General of BMD, Turkish leading retailers association, Ekrem has worked closely with Turkish retail brands and he has a large experience about the vision and enlargement strategies of Turkish brands.


Therefore, in one hand, while WBC is working as a contact point for international retail players, developers and investors, agencies and management companies which are interested in Turkish retail market and Turkish brands, on the other hand, it gives integrated service to Turkish brands looking for the international expansion around the world.

Turkish brands are now present in 110 countries with 15 thousand points of sale. Primary target markets are CIS region and Russia, in the Middle East and Gulf Countries, in North Africa, in Europe and the Balkans. Those brands are continuously looking for the new opportunities to enter the new markets. Every country is a potential market for Turkish brands.